La Antigua | Guatemala

From August 31 to October 31, 2024, the Alliance Française of Antigua (Guatemala) presents the artistic work of Houda Bakkali. The exhibition integrates physical and digital artworks in which the use of augmented reality, animation, and interactive elements predominates, proposing an exhibition format that allows the public to explore new forms of artistic interaction and interpretation.

The exhibition is complemented by a virtual gallery, multimedia content, and educational and outreach resources aimed at contextualizing digital art, its applications, uses, and main challenges within the contemporary cultural landscape.

Through the convergence of physical media and digital technologies, the exhibition examines the potential of the combination of creativity and digital tools to expand the boundaries of the traditional exhibition space, promoting access, learning, and cultural exchange among diverse audiences beyond spatial, temporal, or generational barriers.

The use of technologies such as augmented reality, virtual environments, and multimedia resources strengthens the communication between the artwork, the exhibition space, and the public. This approach encourages a participatory and bidirectional experience, in which visitor interaction becomes a key element of the process of cultural and educational exchange.

The exhibition features the female figure and gaze as its central theme, in tribute to the artist’s mother. Through the use of intense colors, dynamic forms, and an interplay between illustration and voluptuous flowers, it seeks to convey a joyful, hopeful, and optimistic vision of life.

Where: San Pedro el Panorama, C. Del Emperador 13a, Antigua Guatemala, Guatemala

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