Loja | Ecuador
From November 11, 2025, the Alliance Française of Loja presents the exhibition Digital Art, Digital Culture by Houda Bakkali. The exhibition integrates physical and digital artworks in which the use of augmented reality, animation, and interactive elements predominates, proposing an exhibition format that allows the public to explore new forms of artistic interaction and interpretation.
The exhibition is complemented by a virtual gallery, multimedia content, and educational and outreach resources aimed at contextualizing digital art, its applications, uses, and main challenges within the contemporary cultural landscape. The project is developed within the framework of Digital November, an initiative promoted internationally by the Institut Français to promote digital art and culture.
Through the convergence of physical media and digital technologies, the exhibition examines the potential of the combination of creativity and digital tools to expand the boundaries of the traditional exhibition space, promoting access, learning, and cultural exchange among diverse audiences beyond spatial, temporal, or generational barriers.
The use of technologies such as augmented reality, virtual environments, and multimedia resources strengthens the communication between the artwork, the exhibition space, and the public. This approach encourages a participatory and bidirectional experience, in which visitor interaction becomes a key element of the process of cultural and educational exchange.
The exhibition features the female figure and gaze as its central theme, in tribute to the artist’s mother. Through the use of intense colors, dynamic forms, and an interplay between illustration and voluptuous flowers, it seeks to convey a joyful, hopeful, and optimistic vision of life.
Where: Avenida Manuel Agustín Aguirre & Miguel Riofrío, Loja, Ecuador | When: from November 11 | FREE ADMISSION
The exhibition will include a theoretical/practical workshop on digital art and augmented reality.
Press and Media Archive
Network of Alliance Française of Ecuador
Art, Technology and Cultural Dialogue Across Continents
Houda Bakkali’s Digital Art, Digital Culture project brings together international audiences across five continents through exhibitions, workshops, and cultural initiatives that explore the convergence of art, technology, science, and global culture.
Cultural and Institutional Collaborations
International Exhibitions and Masterclasses
