Immersive Art in Airports

• Houda Bakkali
• Digital and Physical Art – Augmented Reality- XR – Multimedia Storytelling – Interactive Experiences
• “Women and Digital Art” | Exhibited at Madrid-Barajas Airport, 2022
• “Digital Art, Digital Culture” | Exhibited at Málaga-Costa del Sol Airport, 2023

Immersive Art in Airports, a multidisciplinary artistic initiative by Houda Bakkali that explores the intersection between digital art, XR, multimedia experiences, augmented reality, and contemporary visual culture within international transit spaces designed for global audiences.

Through immersive exhibitions combining physical artworks, animation, interactive environments, digital storytelling, and virtual experiences, the project transforms airport spaces into dynamic cultural environments where art, technology, accessibility, and audience participation converge beyond geographical, temporal, and generational boundaries.

With the female figure as a central element, the exhibitions promote a contemporary visual language focused on optimism, diversity, creativity, wellbeing, and cultural dialogue, bringing immersive art experiences to highly diverse international audiences through innovative and accessible formats.