Houda Bakkali

Creative Director and Visual Communication Professional
Art · Tech · Health Communication · Digital Culture

Houda Bakkali is a creative director, visual communication professional and multidisciplinary artist. With experience across cultural, medical and institutional contexts, her practice explores the convergence of art, technology and communication through immersive, digital and physical media. Her work examines how visual narratives transform complex information into accessible, participatory and meaningful experiences.

With a professional trajectory spanning digital art and visual creativity since 2008 and scientific and medical communication since 2009, Houda Bakkali has developed a multidisciplinary career distinguished by its international scope. Her projects have reached over 30 countries across five continents, combining contemporary art, visual communication, immersive technologies, cultural engagement and educational initiatives.

Her contributions to visual communication, digital creativity and visual storytelling have received international recognition from creative institutions and publications in New York, Cannes, Paris and London, including 5 American Illustration Awards, 4 Graphis Silver Awards and recognition at the International Motion Awards in New York, among other international distinctions. Her portfolio includes projects addressing diversity, inclusion and women’s empowerment, while exploring how technology and creativity can transform health awareness and public engagement.

Scientific & Health Communication

Since 2009, scientific and medical communication has been a central part of Houda Bakkali’s professional career.

Through Communication & Health, her platform for scientific and medical communication, she advances scientific outreach, health communication and the accessible dissemination of medical knowledge.

Her work encompasses interviews with medical specialists, editorial content, edtech and visual communication, alongside the exploration of new formats for science and health communication, including multimedia storytelling and immersive experiences using augmented reality (AR), virtual reality (VR) and extended reality (XR).

Art, Technology & Cultural Projects

Houda Bakkali’s artistic practice combines digital illustration, painting, animation and immersive media, creating visual experiences that move between physical and digital environments.

Her international project Digital Art, Digital Culture has been presented through the Alliance Française in 44 cities across 25 countries on five continents, bringing together exhibitions, interactive experiences and educational activities. The project has reached diverse cultural and institutional settings, including galleries, universities, embassies, cultural centres and public spaces.

She has also presented pioneering immersive art projects beyond traditional exhibition spaces, bringing digital and interactive experiences to international airports, civic centres and public institutions, and creating new opportunities for cultural engagement.

Her practice also extends to educational programmes, workshops and masterclasses developed in collaboration with cultural institutions, universities and organisations, encouraging engagement with art, technology and contemporary visual culture.

In 2021, she was invited by TIME to participate in its first Web3 artist platform.

France has played a significant role in her international artistic career. A major milestone came in Cannes in 2018, when she received the New Talent Award at the Festival International Artistes du Monde, where she was the only artist to exhibit an entirely digital work. In 2020, she exhibited in Monte-Carlo, Monaco, presenting a physical canvas integrated with an augmented reality version at the first international contemporary art fair held after the COVID-19 lockdown.

Houda Bakkali’s career also features numerous exhibitions in France, including the presentation of her augmented reality artwork in Paris in 2021, as well as exclusive private events. Her work has received 2 Honourable Mentions from the DNA Paris Design Awards, including one in 2026 for “Breast Cancer Awareness”.

Bakkali’s visual identity is distinguished by expressive female figures inspired by her mother, alongside vibrant colours and floral compositions, celebrating life, strength and optimism.