Houda Bakkali | Creative Process

Houda Bakkali’s artistic practice is based on a multidisciplinary methodology that combines traditional and digital processes. Her work brings together physical artworks, immersive and interactive environments, audiovisual pieces, augmented reality, virtual reality and extended reality.

Her projects are conceived as evolving narratives that adapt to different contexts and audiences over time.

A central conceptual axis of her practice is the representation of the female figure, a tribute to her mother and to female empowerment, articulated through a vibrant chromatic language and floral iconography that celebrate happiness and hope.

Beginning with traditional media such as illustration, collage, and acrylic painting, her works expand into animation and immersive formats, enabling experiential modes of interpretation that transcend the physical limits of the canvas.

Through this approach, Bakkali positions the intersection of art and technology as a tool for accessibility, digital empowerment, and cultural mediation, emphasizing the role of immersive technologies in fostering inclusive engagement and knowledge transmission across generations, time, and space.