Auckland | New Zealand
The Alliance Française of Auckland presents Digital Art, Digital Culture, an exhibition by Houda Bakkali that explores the intersection of physical artworks and augmented reality. The project proposes an expanded exhibition format in which traditional artistic media are complemented by immersive digital layers, interactive and audiovisual content offering visitors new modes of interaction and interpretation.
The exhibition is supported by a virtual gallery, multimedia content and educational materials designed to introduce audiences to the principles of digital art, its practical applications and its cultural and technological challenges. Together, these elements frame digital art as both an artistic language and an educational tool within contemporary visual culture.
Through the integration of augmented reality, virtual environments and multimedia resources, the exhibition examines how emerging technologies can enhance communication between artwork and audience. This approach encourages active participation and situates the viewer as a key component of the interpretative process, fostering a dynamic dialogue between physical art, physical space, digital content and public engagement.
By combining artistic practice with educational mediation, Digital Art, Digital Culture demonstrates the capacity of digital and immersive technologies to expand access to contemporary art, facilitate cross-generational learning and support new forms of cultural exchange beyond spatial and temporal limitations.
The exhibition centers on the female figure and gaze, as a tribute to the artist’s mother. Through the use of intense colors, dynamic forms, and an intersection of illustration with voluptuous flowers, it seeks to convey a joyful, hopeful, and optimistic vision of life.
The exhibition is presented as part of Francophonie Month, an international initiative dedicated to the promotion of cultural diversity, artistic creation and contemporary thought within the Francophone context at the Alliance Française os Auckland.
Connect with the Artist: Houda Bakkali Q&A at Auckland Art Exhibition in New Zealand
Curious about the possibilities and challenges of augmented reality? The exhibition by Houda Bakkali invites visitors to explore her creative process and gain insight into this innovative technology, its applications, tools, objectives and creative potential.
Hosted by the Alliance Française of Auckland, the exhibition celebrates the beauty of Francophonie through digital art and culture, offering an immersive experience that bridges art, technology and education.
During the exhibition, visitors are invited to leave questions for the artist about the artwork, the creative process, and related topics.
Exhibition Information
Dates: Saturday, 1 March – Monday, 31 March
Opening Hours:
- Monday to Friday: 9:00 am – 6:00 pm
- Saturday: 9:00 am – 1:00 pm
Venue: 131 Remuera Road, Remuera, Auckland 1050, New Zealand
Admission: Free
Booking: No booking required
Visitors are invited to simply drop by and dive into the artist’s universe through a tablet provided by the Alliance Française, experiencing the exhibition in an accessible and engaging way.
Press and Media Archive
Art, Technology and Cultural Dialogue Across Continents
Houda Bakkali’s Digital Art, Digital Culture project brings together international audiences across five continents through exhibitions, workshops, and cultural initiatives that explore the convergence of art, technology, science, and global culture.
Cultural and Institutional Collaborations
International Exhibitions and Masterclasses
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