Trujillo | Perú

Starting on November 10, the Alliance Française of Trujillo (Peru) presents at its headquarters the exhibition Digital Art, Digital Culture by Houda Bakkali. The exhibition integrates physical and digital works in which the use of augmented reality, animation, and interactive elements predominates, proposing an exhibition format that allows the public to explore new forms of artistic interaction and interpretation.

The exhibition is complemented by a virtual gallery, multimedia content, and informative and educational resourcesaimed at contextualizing digital art, its applications, uses, and main challenges within the contemporary cultural landscape. The project is developed within the framework of Digital November, an initiative promoted internationally by the French Institute to foster digital art and culture.

Through the convergence of physical media and digital technologies, the exhibition examines the potential of the combination of creativity and digital tools to expand the limits of the traditional exhibition space, promoting access, learning, and cultural exchange among diverse audiences, beyond spatial, temporal, or generational barriers.

The use of technologies such as augmented reality, virtual environments, and multimedia resources strengthens communication between the artwork, the exhibition space, and the public. This approach fosters a participatory and bidirectional experience in which visitor interaction becomes a key element in the process of cultural and educational exchange.

The exhibition highlights the female figure and perspective, in tribute to the artist’s mother. Through the use of intense colors, dynamic forms, and an intersection between illustration and voluptuous flowers, it seeks to convey a joyful, hopeful, and optimistic vision of life.

EXHIBITION LOCATION: Corridor of the Alliance Française of Trujillo (Jr. San Martín 858). In addition, starting on Monday, October 17, the exhibition will also be available at the facilities of the Terrapuerto de Trujillo.

The exhibition will include a theoretical-practical workshop on digital art and augmented reality.

DATES: Starting on November 10 | FREE OPEN ACCESS

Terrapuerto de Trujillo

Until the end of the year, the exhibition will remain open to the public at the Terrapuerto de Trujillo, a venue recognized on multiple occasions as the “best land transport terminal in the country” by the Asociación Empresa Peruana del Año.

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