Mérida | México

Houda Bakkali presents her work at the Alliance Française de Mérida (Mexico). The exhibition brings together physical and digital works in which the use of augmented reality, animation, and interactive elements predominates, proposing an exhibition format that allows the public to explore new forms of artistic interaction and interpretation.

Through the convergence of physical media and digital technologies, the exhibition examines the potential of the combination of creativity and digital tools to expand the boundaries of the traditional exhibition space, promoting access, learning, and cultural exchange among diverse audiences beyond spatial, temporal, or generational barriers.

The use of technologies such as augmented reality, virtual environments, and multimedia resources strengthens communication between the artwork, the exhibition space, and the audience. This approach encourages a participatory and bidirectional experience, in which visitor interaction becomes a key element of the cultural and educational exchange process.

The exhibition places the female figure and gaze at its core, as a tribute to the artist’s mother. Through the use of intense colors, dynamic forms, and an intersection between illustration and voluptuous flowers, the exhibition seeks to convey a joyful, hopeful, and optimistic vision of life.

The exhibition is complemented by a theoretical and practical workshop on digital art and augmented reality, exploring their uses, challenges, and opportunities for creatives and cultural institutions.

Where: Calle 23 #117 x 24, Colonia México, C.P. 97125, Mérida, Yucatán, México

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